Making recycling easier for users in a rush.

Working in collaboration with Statiegeld Nederland and Mr. Fill, we developed an app designed to help users recycle their cans and bottles more efficiently in Amsterdam.

My goal was to establish a cohesive visual identity for Statieapp across all digital touchpoints while enhancing the overall user experience of the app itself.

MY ROLE
UX/UI Design
Animations
Brand Identity
Website
CLIENT
StatieApp

The problem

Since Statigeld introduced its deposit return system, users have faced several unexpected challenges. These problems have created frustration and are limiting the system's overall effectiveness in promoting recycling.

Machine malfunctions and delays
Make the user flow very obvious and easy to understand. More cognitive thinking adds more friction. Give one M&M at a time: Users do not mind clicking, but thinking is a problem.
Unappealing reward system
Instead of showing all products, think of categories. In this case, it is First Hybrid or all Electric. Everything else comes below.

Main Insights

After conducting many interviews with users and stakeholders, we identified several key pain points that present valuable opportunities for improvement.

Machine reliability and availability
A recurring issue in the user feedback is the unreliability and insufficient capacity of reverse vending machines, leading to frustration.
Environmental over Financial Motivation
Financial rewards don't appear to provide strong enough incentives to offset the inconvenient process many users experience. The primary motivator seems to be reducing environmental waste.
Desire for efficient systems
There's demand for improving the entire process with modern features such as real-time machine availability, more RVMs around cities, and digital receipts.

How might we streamline the recycling process to make it a quick, and rewarding experience for users?

Ideation

After conducting many exploratory interviews and doing usability tests with the current page, we concluded that designing distinct user flows for both pre- and post-purchase stages is essential. This underscored the importance of organizing and prioritizing information to create a successful, user-centered website.

Website

After completing the app, I was tasked with creating a website to encourage users to download and explore it. The primary goal was to showcase a premium product experience, capturing users' attention while providing a concise overview of the app's functionality and key benefits.

NEXT PROJECT

Ready to rock?

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